Voliz · SaaS · Engagement

Increasing User Engagement through Data-Driven Product Decisions

Leveraging product analytics and user behavior insights to optimize user journeys and boost active response metrics.

Active Engagement

+28%

Timeline

4 Months

Completion Rate

+15%

Creation Time

<45s

Product AnalyticsUser BehaviorEngagementUX

1The Challenge

Voliz, an interactive polling and feedback SaaS platform, was struggling to maintain consistent user engagement. Response rates were dropping, and users were finding the process of creating polls friction-filled. This resulted in low poll completion rates and user churn.

Problem 1

Engagement Decline

Real-time polling response rates had dropped, causing survey creators to lose interest.

Problem 2

Creation Friction

The setup wizard was cluttered, requiring users to fill out complex forms for simple polls.

Problem 3

High Drop-offs

Users frequently abandoned the poll creation flow halfway through, increasing overall churn.

2My Role & Approach

As the Associate Product Manager, I led the initiative to reverse this engagement decline. I focused on data-informed design, tracking user paths to identify exit points. By conducting customer interviews and analyzing group patterns, we uncovered that the workspace setup was too complex.

Step 1

User Path Tracking

Mapped user interaction data to pinpoint exactly which fields and forms caused users to exit.

Step 2

User Segmenting

Grouped user behaviors to separate casual survey creators from power-users.

Step 3

Customer Interviews

Conducted feedback sessions with active users to validate form usability complaints.

3The Solution

We completely redesigned the poll creation workflow. We simplified the layout, reduced default options, and introduced instant templates. Furthermore, we integrated a conversational polling widget that worked directly within communication channels.

Progressive Workflow

Hid advanced configurations behind progressive expanders, keeping the main flow clean.

Instant Templates

Supplied one-click presets for common poll styles so users could start immediately.

In-Chat Interaction

Allowed respondents to vote directly within their active chat thread, avoiding page redirects.

4Results & Impact

User Engagement

+28%

Increase in overall active polling engagement and response rates.

Poll Completion

+15%

Improvement in survey completion rates once started.